> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trymudra.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitor Ranking - Share of Voice

> Compare your AI visibility against competitors and track share of voice.

<img
  src="https://mintcdn.com/mudra-a1740181/gJyEcedkK71bNM5q/images/CompetitorRanking.png?fit=max&auto=format&n=gJyEcedkK71bNM5q&q=85&s=9d39af23cec95864edfc871191cfb095"
  alt="Competitor Ranking table showing Share of Voice by company"
  style={{
borderRadius: '0.75rem',
margin: '1.5rem 0',
maxHeight: '460px',
width: '100%',
objectFit: 'cover',
objectPosition: 'center',
}}
  width="4164"
  height="3896"
  data-path="images/CompetitorRanking.png"
/>

The **Share of Voice (SOV)** ranking shows how much “AI airtime” each company gets compared to everyone else in your space, **including you**.

It answers:

> “Out of all the brand mentions across our tracked prompts, how much belongs to us vs each competitor?”

We always include **your brand** in this calculation, even if you have **0%**, so you can see your real position in the market.

***

## How Share of Voice is calculated

We look at mentions across **all tracked prompts** and **all providers**.

For each company (your brand + every competitor):

1. **Count mentions**
   * `Company Mentions` = how many times that company is mentioned in the results across all prompts/providers.
2. **Calculate total mentions**
   * `Total Mentions` = sum of mentions for **your brand + all competitors**.
3. **Compute Share of Voice**

$\text{Company Share of Voice} = \frac{\text{Company Mentions}}{\text{Total Mentions}} \times 100$

This is done for **every** company (you + all competitors). Then we sort the companies from highest to lowest Share of Voice to build the **Competitor Rankings** table.

> If your brand has 0 mentions, you still appear in the table with 0%, at the bottom of the ranking.

***

## How to read it

* **Top of table (high %)** – You dominate the AI conversation for these prompts; focus on defending position and improving sentiment.
* **Middle of table (mid %)** – You share the stage; target prompts/providers where you lag to win incremental share.
* **Bottom of table (low % or 0%)** – You’re rarely mentioned; prioritize coverage for critical prompts so you at least enter the conversation.

## Why it matters

* **Market reality check** – Shows your true AI footprint versus peers on the prompts you track.
* **Opportunity targeting** – Highlights which competitors and prompts to attack to gain quick SOV wins.
* **Trend tracking** – Watch your SOV move after new content or agent deployments.

***