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AI Referred Traffic helps you understand how much of your traffic is influenced by AI. Mudra gives you a way to track traffic that likely originates from AI answers and assistants.

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What counts as AI Referred Traffic?

AI Referred Traffic is an estimate of visits that:
  • Start or are heavily influenced by an interaction with an AI model, and eventually arrive on your site.
Set Up:
  • Add our lightweight script to your site’s head to start measuring the amount of human referral traffic influenced by AI models.
It is not a perfect, low-level “referrer” field. Instead, it’s a directional signal to answer:
“As we improve AI visibility and structure, are we also seeing more visits that look like they are coming from AI-driven discovery?”

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Why it matters

AI visibility without traffic is just a vanity metric. AI Referred Traffic helps you:
  • Connect visibility and structure improvements to actual visits
  • Compare traffic before and after major changes (new content, agents, or technical fixes)