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What is it?

After each analysis, Morphiq Labs surfaces specific issues found across your crawled pages. Each issue is tied to a scoring dimension and assigned a priority so you know what to fix first.

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Issue categories

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Technical Structure

  • Schema Markup (impacts up to 40 pts) — Missing or incomplete JSON-LD, irrelevant types, low coverage
  • Metadata (impacts up to 30 pts) — Missing titles, descriptions, canonical URLs, Open Graph, or Twitter Cards
  • FAQ Sections (impacts up to 20 pts) — No FAQ content on eligible pages
  • Content Quality (impacts up to 10 pts) — Thin pages (under 300 words or fewer than 3 paragraphs)

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AI Visibility

  • llms.txt — Missing or outdated AI-facing site index
  • Citation Signals — Weak citation presence across AI model sources
  • AI Content Optimization — Pages not structured for AI model citation

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Brand Positioning

  • Authority Building — Opportunities to strengthen brand authority signals
  • Brand Messaging — Sentiment optimization for how AI models describe you

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Discovery tiers

Issues are grouped by severity:
  • Fundamental — Critical gaps that significantly hurt your scores
  • Intermediate — Important improvements with measurable impact
  • Advanced — Optimization opportunities for competitive edge
  • Polish — Fine-tuning for marginal gains

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Fixing issues with one click

Every issue with an assigned agent shows a Fix button. Click it and Morphiq Labs:
  1. Deploys the right agent for that issue type
  2. Generates the fix (schema markup, meta tags, FAQ content, etc.)
  3. Creates a GitHub pull request with the changes — or generates code you can copy if GitHub is not connected
  4. Updates the issue status as the agent works
You review and merge the PR. That’s it.

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Issue statuses

  • Identified — Issue found, ready to fix
  • In Progress — Agent is working on it
  • Completed — Fix generated successfully
  • Merged — PR merged, issue resolved

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No-code platforms

If you are on Webflow, Shopify, or another no-code platform, Morphiq Labs generates the code for you to paste instead of creating a PR. Click Generate Code to get copy-ready output.