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Technical Structure Score sample chart

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What is it?

The Technical Structure Score evaluates each crawled page across four dimensions that AI models use to understand your content. Pages are scored 0–100, then aggregated to a project-level score.

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The four dimensions

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Schema (40 points)

  • J1: JSON-LD present on page (10 pts)
  • J2: Valid structure (8 pts)
  • J3: Relevant properties included (11 pts)
  • J4: Coverage of AEO-relevant schema types (11 pts)
Morphiq Labs checks for 17 AEO-relevant schema types including Organization, Product, FAQPage, HowTo, Article, SoftwareApplication, WebApplication, OfferCatalog, VideoObject, ItemList, Review, and Person.

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Metadata (30 points)

  • M1: Title tag present and descriptive (8 pts)
  • M2: Meta description present and aligned (8 pts)
  • M3: Canonical URL set (6 pts)
  • M4: Open Graph tags present (4 pts)
  • M5: Twitter Card tags present (4 pts)

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FAQ (20 points)

  • Scored as min(count × 5, 20)
  • Only evaluated on relevant page types: home, pricing, features, product, solutions, blog
  • Contact, demo, login, signup, and legal pages are excluded

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Content (10 points)

  • C1: Word count ≥ 300 (5 pts)
  • C2: At least 3 paragraphs (5 pts)

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Per-page total score

Each page’s score is the sum of its four dimension scores, for a maximum of 100 points: Page Score=Schema (0–40)+Metadata (0–30)+FAQ (0–20)+Content (0–10)\text{Page Score} = \text{Schema (0–40)} + \text{Metadata (0–30)} + \text{FAQ (0–20)} + \text{Content (0–10)}

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Why these four?

  • Schema (40 pts) — The most direct machine-readable signal; weighted the highest.
  • Metadata (30 pts) — Helps models understand page purpose and intent.
  • FAQ (20 pts) — Maps directly to how users query AI models.
  • Content (10 pts) — Ensures pages have enough substance to be cited.
Heading hierarchy and semantic HTML were excluded because users on platforms like Webflow and Shopify have limited control over them.

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From page scores to project score

Morphiq Labs aggregates per-page scores into a single Technical Structure Score for your project — the average Page Score across the key pages Morphiq Labs crawls for your domain. This gives you a single number between 0 and 100 that reflects:
“On average, how well structured is our site for AI systems to crawl, parse, and reuse?”

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Score interpretation

  • 0–39: Significant gaps — AI models may struggle to parse your pages
  • 40–69: Partial coverage — some dimensions need attention
  • 70–100: Well-structured — your site is readable by AI systems